Marketo

Marketo AI Integration

Marketing

With Marketo Engage connected, your assistants can answer questions from leads, smart campaigns, programs, segmentations, and form fills. Ask for the MQLs from last week's webinar or the pipeline your product launch program generated.

Access Mode
Read & Write
Setup Time
~5 minutes
Auth Method
OAuth 2.0
Available soon Read-only by default

Connect Marketo to JoySuite

Your assistants look up Marketo leads and program results when someone asks.

Available soon. Setup takes about 5 minutes once it's ready.
Join Waitlist

What you can do

Finding the MQLs from one webinar usually means building a smart list.

Find MQLs from an event

"Show me all MQLs from last week's webinar"

Ask for the MQLs from a webinar or a campaign.

Check a program's pipeline

"What's the pipeline generated by the product launch campaign?"

Get the pipeline a program generated from one question.

Find high-scoring leads

"Find leads with behavior score above 50 who visited pricing"

See leads above a behavior score who visited your pricing page.

Find nurture programs by segment

"Show me all nurture programs for enterprise segment"

List the nurture programs for a segment such as enterprise.

Find MQLs with no follow-up

"Show MQLs with no follow-up activity in Salesforce"

See MQLs with no follow-up activity in Salesforce.

See who's showing intent

"Who engaged with our demo request page this week?"

Ask who engaged with your demo request page this week.

What Your Assistants Can Access

JoySuite securely connects to Marketo, making these resources available to your assistants.

👤

Leads

Access lead profiles, scores, and activity.

Name Email Score Status Source
📧

Campaigns

View smart campaigns and batch campaigns.

Name Type Status Members Performance
📋

Programs

Access programs and channels.

Program Name Type Channel Status Cost
📊

Analytics

View engagement and pipeline metrics.

Metric Value Period Program Trend
📝

Forms

Access form submissions and data.

Form Name Submissions Program Fields Status
🎯

Segments

View segmentations and smart lists.

Name Type Members Criteria Updated

Connector Commands

Use these specialized commands to interact with your Marketo data directly in conversations.

/marketo lead

Get Lead

Retrieve lead profile and activity history.

/marketo campaign

Get Campaign

View campaign details and performance.

/marketo search

Search Leads

Search leads with filters.

/marketo programs

List Programs

View programs and their metrics.

/marketo analytics

Get Analytics

Retrieve engagement metrics.

/marketo create

Create Lead

Create or update lead records.

Commands respect your permissions and access settings.

Connect Marketo to Your Other Tools

See how Marketo works with your other connected tools.

📣
+
☁️

Marketo + Salesforce Integration

Connect Marketo engagement with CRM data to follow a buyer from first touch to close.

📣
+
💬

Marketo + Slack Integration

See what your team said in Slack about a lead next to that lead's Marketo activity.

📣
+
📊

Marketo + Analytics Integration

Combine marketing metrics with business data to answer attribution questions.

📣
+
🎥

Marketo + Zoom Integration

Link webinar attendance and engagement with lead scoring for more accurate qualification.

Permissions & Access Control

You control exactly what JoySuite can access within Marketo.

Default

Read Access

Read-only is the default for every connector. Your assistants can search and retrieve data, and they change nothing in Marketo unless your IT team turns on write access.

  • Search and query records
  • View record details and history
  • Access related records and associations
  • View reports and dashboards
Requires IT approval

Write Access

Write access is off by default. It's available only where your IT team explicitly approves and enables it.

  • Create new records
  • Update existing records
  • Add notes and activities
  • Manage associations
For your IT team Security & safety How JoySuite works with your LMS

Frequently asked questions

Does JoySuite store my Marketo data?

No. JoySuite connects to Marketo via REST API and queries data in real-time. Your marketing data stays in Marketo. JoySuite reads it from Marketo when you ask a question and doesn't keep a copy.

What Marketo permissions does JoySuite need?

Read access by default for searching leads, campaigns, and programs. Write access is optional for creating and updating records.

Can I limit which data JoySuite can access?

Yes. Configure which workspaces and data types are available to your AI assistants based on your requirements.

How long does setup take?

About 5 minutes. Set up an API user in Marketo, enter credentials in JoySuite, and start querying your marketing data.

Does this work with Marketo Engage?

Yes. JoySuite integrates with Marketo Engage through the REST API, supporting leads, campaigns, programs, and more.

Related Connectors

Other connectors people use with Marketo.

HubSpot

HubSpot

CRM & Sales
Salesforce

Salesforce

CRM & Sales
ActiveCampaign

ActiveCampaign

Marketing
Zoom

Zoom

Video & Meetings

Connect Marketo when it launches

Join the waitlist and we'll tell you when the Marketo connector is available.

Join Waitlist