Budget Allocator

Get a recommended budget split across your paid channels, grounded in each channel's real cost-per-acquisition from your connected ad data, with the reasoning spelled out per channel.

For Paid Media Managers Growth Leads Marketing Directors Agency Media Planners
Sample prompt to Joy's Assistant

Using our connected ad accounts, recommend how to split a [monthly budget] monthly paid media budget across [channels] for next quarter, based on each channel's cost-per-acquisition over the last 90 days. Explain the reasoning per channel.

What it can look like

An illustrative example. Your output will reflect your own sources, data, and prompts.

Using our connected ad accounts, recommend how to split a $60,000 monthly paid media budget across Google Search, Meta, LinkedIn, and display retargeting for next quarter, based on each channel's cost-per-acquisition over the last 90 days. Explain the reasoning per channel.

I pulled 90 days of spend and conversion data from your connected Google, Meta, and LinkedIn accounts. Here's the recommended split for the quarter, with each channel's CPA doing the arguing.

Recommended budget split (draft)

Budget: $60,000 per month, next quarter
Basis: Trailing 90 days of CPA data from connected ad accounts
Goal: Qualified signups at or under a $95 blended CPA

Over the last 90 days you spent an average of $58,400 a month and acquired 612 customers, a blended CPA of $95. The split below moves about $3,500 a month out of LinkedIn and into Meta, where acquisition is materially cheaper, which should bring blended CPA down to roughly $81.

$60,000Monthly budget
Google Search, 45%$27,000
Meta, 25%$15,000
LinkedIn, 20%$12,000
Display retargeting, 10%$6,000
  • Google Search: $27,000, 45% of budget. CPA of $92 with a 61% impression share on your core terms, so there is headroom before costs climb. Holding at 45% keeps it the workhorse without overbidding.
  • Meta: $15,000, 25%. Your cheapest scalable channel at a $64 CPA, and it held that CPA even as spend rose 18% in May. This adds $3,500 a month over the current level.
  • LinkedIn: $12,000, 20%. CPA is $187 (twice the search figure), but it sourced 70% of enterprise-tier pipeline last quarter, so it gets a floor rather than a cut to zero. This line funds the reallocation.
  • Display retargeting: $6,000, 10%. The lowest CPA in the mix at $41, but the warm audience is finite; past roughly 10% of budget the frequency climbs and efficiency decays. Capped, not grown.

Two tripwires for the quarter: if Meta's CPA runs above $80 for two straight weeks, or search impression share passes 75%, ask me to rework the split. The logic that produced these numbers will produce different ones.

Want me to model an $80,000 scenario with the same CPA data, or break the Google Search line down by campaign?

From ad data to allocation in one ask

Budget Allocator reads cost-per-acquisition from the ad accounts connected to JoySuite, weighs each channel's efficiency against its headroom and strategic role, and recommends a split for your budget number, delivered as a chart plus per-channel reasoning you can put in front of finance.

  1. Connect your ad accounts

    Link Google, Meta, LinkedIn, or wherever you spend. Joy reads performance data at ask time: spend, conversions, and cost-per-acquisition by channel.

  2. Name the budget and channels

    Tell Joy the monthly number and which channels are in play. Add constraints up front if you have them: minimum spends, a channel that's off-limits, a CPA ceiling.

  3. Review the recommended split

    Get the allocation as a donut chart with dollar amounts, plus the why for each channel: its CPA, its headroom, and its role in the mix.

  4. Stress-test and apply it

    Ask what-ifs ("what if the budget drops to $45,000?") until the split holds up, then copy the final allocation into your planning doc and set the budgets in each ad platform.

  5. Make it one click for your team

    Save this ask as a custom command on the assistant your team already uses, customize it with your own sources and wording, and anyone can run it in one click.

Make it yours

CPA-Grounded Numbers

Every allocation traces back to real acquisition costs in your connected accounts, not industry benchmarks or hunches.

Headroom Awareness

A cheap channel isn't endless. Joy factors in impression share and audience size, so it won't pour budget where it can't spend efficiently.

Constraint Handling

Set floors, ceilings, or fixed lines ("LinkedIn never below $10,000") and get the best split inside your rules.

Scenario Reruns

Ask for the same analysis at a different budget, a different quarter, or with a channel removed, whenever you need it.

By Campaign Goal

Split separate budgets for demand capture versus brand awareness, each with its own efficiency logic.

By Region

Allocate across geographies instead of channels when regional teams own their own media mix.

Cut Scenario

Model a 20% budget cut and see which channels absorb it with the least lost pipeline.

New Channel Test

Carve out a test budget for an unproven channel and define the CPA bar it must clear to earn more.

Frequently Asked Questions

How should I split my paid media budget across channels?

Start from cost-per-acquisition, then adjust for headroom and strategic role. JoySuite reads CPA from your connected ad accounts and recommends a split with the reasoning per channel: efficient channels get more, expensive-but-strategic channels get a floor, capped channels stay capped.

Where does the CPA data come from?

From the ad accounts your organization connects to JoySuite: Google, Meta, LinkedIn, and others. Joy reads spend and conversion data at the moment you ask, so the numbers match what you'd see in the platforms.

Can I set constraints like minimum spend per channel?

Yes. State them in the ask or as a follow-up ('LinkedIn never below $10,000' or 'cap retargeting at 10%') and Joy reworks the allocation inside your rules and tells you what the constraint costs in blended CPA.

Does JoySuite change my ad budgets automatically?

No. Joy reads your ad data but never writes to your ad platforms. You review the recommendation, adjust it in the chat, and set the budgets yourself in each platform. The decision and the click stay with you.

How often should I revisit the budget split?

Quarterly as a rhythm, plus whenever a tripwire fires: a channel's CPA drifting past its threshold or impression share maxing out. Since Joy re-runs the analysis on demand, checking takes one ask instead of a day of spreadsheet work.

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