Crisis hits and you're staring at a blank page
"When something goes wrong, we need to communicate fast. But in the chaos, crafting the right message is paralyzing. What facts do we have? What can we say? Who needs to hear what? Meanwhile, employees are asking questions and social media is speculating. The blank page feels impossible."
From situation to statement in minutes
Crisis Communication helps you draft initial responses quickly when time is critical. The JoySuite assistant Joy takes your rough notes about the situation and generates appropriate communications for each stakeholder group—employees, customers, media, partners.
You still make the decisions about what to say. JoySuite gives you a professional starting point so you're not staring at a blank page when every minute matters.
Respond quickly with appropriate messaging
Describe the situation
Tell Joy what happened, what you know, what you don't know, and any constraints (legal review pending, investigation ongoing, etc.). Rough notes or bullet points are fine.
Select communication types
Choose what you need: internal memo, customer email, press statement, social media post, FAQ document. Joy generates appropriate content for each audience.
Review drafts
Get professional drafts calibrated for each audience. Employee messages emphasize safety and next steps. Customer messages focus on impact and resolution. Media statements stick to confirmed facts.
Iterate and distribute
Refine the messaging with feedback: "Make the customer message more apologetic" or "Remove the timeline—legal hasn't approved." Export and send when ready.
Built for high-pressure moments
👥 Multi-Audience Output
Generate tailored messages for employees, customers, media, partners, and board—all from the same facts.
⚡ Speed Mode
Get a holding statement in under 2 minutes when you need to say something now while details are still emerging.
📋 FAQ Generator
Anticipate questions and generate Q&A documents for frontline teams who need to respond to inquiries.
🔄 Version Control
Track all drafts and iterations. See what changed between versions for legal or compliance review.
Prepared for what you hope never happens
Crisis Communication includes templates and guidance for common situations:
Security Incidents
Data breaches, system compromises
Service Outages
Downtime, performance issues
Personnel Issues
Executive departures, misconduct
Business Changes
Layoffs, restructuring, closures
Product Issues
Recalls, defects, safety concerns
PR Situations
Negative press, social media crises
Adapt for your situation
Healthcare / HIPAA
Privacy-aware templates that communicate appropriately about health-related incidents while respecting patient confidentiality.
Public Sector
Government-appropriate language, transparency requirements, and FOIA-conscious drafting for public agencies.
Global / Multilingual
Generate communications in multiple languages simultaneously when your stakeholders span different regions.
Social Media Focus
Optimized for real-time response on social platforms with character limits and appropriate tone for public conversation.
What you'll get
Here's an example internal memo generated from rough notes:
Input Notes
"Service down for 4 hours this morning. Customer data safe. Engineering found the issue - config change. Should be back up by noon. Need to tell employees before they hear from customers."
Generated Internal Memo
To: All Employees
From: [Leadership]
Re: This Morning's Service Interruption
Team,
You may be aware that our platform experienced an outage this morning starting at approximately 6:00 AM. We want to give you the facts directly.
What happened: A configuration change during routine maintenance caused service interruption for approximately 4 hours.
Customer data: No customer data was affected or at risk during this incident.
Current status: Service was fully restored at 10:15 AM. Engineering is monitoring closely.
If customers ask: Acknowledge the outage, confirm their data is safe, and direct detailed questions to [support channel].
We'll share a more detailed post-mortem later this week. Thank you for your patience this morning.
Generated in 45 seconds | Versions: Internal, Customer Email, Social Post available
Who This Is For
Communications Directors
PR and communications leaders who need to draft stakeholder messages quickly during high-pressure situations.
CEOs and Executives
Leaders who must communicate during crises and need professional starting points for sensitive messages.
Chief of Staff
Executives who coordinate crisis response across the organization and need to manage multiple communication streams.
HR Directors
HR leaders who must communicate about personnel issues, organizational changes, or workplace incidents.
Frequently Asked Questions
How can AI help draft crisis communications faster?
JoySuite takes your rough notes about the situation and generates professional drafts for each stakeholder group in minutes. Instead of staring at a blank page during a crisis, you start with calibrated messaging that you can refine and approve.
Can I generate different messages for different audiences?
Yes. From the same set of facts, generate tailored communications for employees (emphasizing safety and next steps), customers (focusing on impact and resolution), media (sticking to confirmed facts), and board members (providing strategic context).
How quickly can I get a holding statement during a crisis?
Speed Mode generates a holding statement in under 2 minutes when you need to say something now while details are still emerging. This buys time for more detailed communications without leaving stakeholders in the dark.
Does the system help anticipate questions we'll receive?
Yes. The FAQ Generator anticipates likely questions from employees, customers, and media, then generates Q&A documents for frontline teams who need to respond to inquiries consistently.
How do I track different versions of crisis communications?
Version Control tracks all drafts and iterations with timestamps. See what changed between versions for legal or compliance review. This audit trail is essential for post-incident analysis.